As a voice actor, and audio production entrepreneur, I conduct a Social Media Tune Up at least twice a year. I rely heavily on social media and the internet as one of my main marketing and branding tools. So at least twice a year, I make time to do a Tune Up. I spend a […]
Business Connections
Your Voice…The Human Connection
By Tim Keenan and Mike Laponis The Human Voice Every one of us has an imprinted memory from our youth of an unusual or significant VOICE – either a voice talent or on camera actor, or even a singer or music group. That voice or collection of voices resonated with us somehow and planted those […]
Refresh & Renew for 2019
Time to Reflect and Renew Happy New Year! As we end this calendar year and start a new one, it seems it is a fitting time to take stock of our accomplishments, triumphs, and growth. This allows me to get set to move forth, in a strategic way, into the new year! So, here are […]
Chief Cook and Bottle Washer: Everything Benefits You as a VO Talent
As you try and find your way in the voice over world, don’t lose sight of what all you have done to get to this point. Although you may think marketing your voice talent is all about your acting chops, great voice, or ability to lift the words off the page and bring meaning to […]
Twitter is a Goldmine Pt. 2
About 8 years ago, I authored one of my very first blog entries as part of mikesvo.com. It was about using Twitter. At that time, I had been using it for a little over 1 year (I began on twitter in May of 2009). I wrote that it was a gold mine for me and […]
Client Relations
No matter what business you are in, you probably have clients or customers – or at least you hope you do. After all, that is part of what it takes to be sustainable as a business. Without clients you can’t exist – or if you do exist without them you won’t for long! What is […]